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Best color balancing technique

White Balance in Photography: Best Technique for Color Balancing

White balancing isn’t easy, but nor is it rocket science. Anyone can master it using a few tips, tools, and recognition of an adequate color cast in an image. We have composed a few such solutions for you to balance the whites in your image appropriately.

What is White Balance?

White balance is a combination of cool and warm colors in a picture. However, sometimes a camera may exceed one of them and make an image look shabby. White balancing in photography ensures the balance of all the colors temperature in a picture and removes all the excessive pigments from a photograph.

The color temperature includes all the warmth and coolness of color that a camera sometimes fails to judge. Therefore, it turns a picture into a soft blue or yellowish-orange color that makes it unclear and attractive.

White balance combination

IIPVAPI’s white balance settings help its customers to get an adequate balance of colors in the pictures and make their eCommerce product images look proportionately alluring. Our professional designers balance the whites in the picture and avoid it from getting bluish or orangish shade.

How does Auto White Balance Work?

White Balance is a crucial technique for fantastic photography. It balances the color cast in photos to make them original and attractive. This feature is available in high-end cameras. But when cameras fail in clicking a perfect picture with the correct White Balance, one has to go for professional photo editing services to edit photos. Applying proper camera settings for the light source’s color temperature function can adjust the white color’s coolness and warmth. However, when cameras cannot make unsightly orange, green, and blue color cases, manual photo editing becomes essentials using advanced photo editing software like PhotoShop. Such software permits to edit photos by employing appropriate colors and improving lighting.

Significant aspects of White Balance that affect the appearance of photographs are:

  • Color Temperature
  • Custom White Balance
  • White balance in camera
  • Auto White Balance
  • Multiple Lighting in Single

What is Color Temperature?

It is all about setting colors in a photo through a light source. This applies to lighting, color temperature photography, videography, publishing, and many more fields. It is an ideal blackbody radiator that radiates light of hue.

Let’s understand the effect of this technique through an example of Metal. When Metal is heated into fired, it gets reddish color at an initial stage. However, it gets whitish color when it becomes hotter. And ultimately, at complete warm-up, it attains a blushing glow.

Color temperature in photography

To set the temperature of color, photographers use a kelvin scale. On the Kelvin scale, 5000K is white light, less than 5000K-1000K, yellow shades, and 5000K-20000+K has blue shades. “Correlated color temperature” is a term used by photographers for blackbodies color temperature.

The color temperatures are varied as tungsten or incandescent, fluorescent, or cool lights. Tungsten or incandescent refers to the warmth of color, fluorescent refers to the greenish shade, and cooler light temperature shade refers to the bluish tone.

Further in this article, we have mentioned a few details of the lighting conditions associated with the color temperature of an image.

Camera White Balance Settings

It is quite tough to click neutral references while photographing. It can be a part of your photo or a portable item you can carry on. One can also go for pre-made portable connections. Portable references are more accurate as there is the intentional setting of WB. This is an expensive way of neutral photography as it is created especially for photography. Gray reference is also applicable to reflect all colors equally in the spectrum.

Camera white balance setting

Custom white balance is the best white balance setting to achieve white balance as custom devices help set incident and reflected color temperature of illuminates. Neutral references measure reflected light, while the devices of custom WB aid in measuring incident light.

Mixed Lighting

Multiple illuminates having various color temperature complicates WB performance of a photo. Sometimes a picture is clicked in good lighting, but it doesn’t contain the correct white balance. When an image has mixed lighting, auto WB considers the average color temperature for the photo and use WB accordingly. If there is more indoor and outdoor lighting, then it requires different WB for each portion to make the photo like the original one.

What is Auto White Balance and Camera Presets?

Sometimes cameras have issues with auto WB even in normal daylight conditions. In such cases, the camera will give light color to the image rather than the dark one. It is possible to click a photo that is near to the real object by compensating colors through the camera. But sometimes, it gives bluish color in some areas of the picture. Here, one can use auto white balance photography to set a minimum of one object that is bright or colorless. There is no need to edit a colorless object’s composition if it doesn’t affect the image’s WB.

Today’s high-end cameras offer variously preset for White Balance that involves:

Auto WB – An algorithm to adjust WB as per different lighting conditions within a limited range around 3000K to 7000K.

Custom – It permits to click a picture of gray reference using the same lighting.

Kelvin – This allows to set the color temperature using a broad range.

Tungsten – Improve your photo result using a little bulb-like tungsten. It reduces the color temperature of photos for indoor shooting.

Florescent – Florescent works for photos that need cool shades. It allows for a warmer and brighter shoot.

Daylight – It’s average daylight shooting for the outdoor shoot. Generally, cameras do not contain this mode.

Flash – It is required when there is no enough lighting. So one can pick the photo with useful WB under low light conditions.

Cloudy – This mode allows to shoot in a misty atmosphere as it delivers better results of the object captured on cloudy days.

Shade – It aids in producing cool and blue color based photos of any object.

Color balance photography plays an extremely vital role in the white balance of an image and is imperative to ensure the color temperatures make it look stunning.

Raw File Format

Raw format is the most preferred by professional picture editing services for making any photo editing.

The raw file allows applying WB using professional picture editing services after a photo is clicked. It permits to set any color from a wide range of color temperature and green magenta shifts. The photo editor software can easily edit images from the raw file in comparison to JPEG and TIFF.

Choosing the right light source for your image editing is the most easier task in a raw file and the most effective one.

Read More : Advantages of RAW format in Photo Editing

JPEG Format

When we talk about the JPEG format, it’s imperative for you to note that editing should be done before changing the format. Make sure that your camera balances between the colors, and if it doesn’t, you will have to pick a specific feature that improvises the color temperature of an image. However, correct white balance is much more of an easy job in raw format than in Jpeg.

So make sure you pick the one and get the job done right. But better than that, select the right thing, and trust IIPVAPI for all your white balance photoshop needs. Our experienced and skilled designers will get your images for your eCommerce ready.

Which White Balance Setting is Best for Me?

Coming back to where we started!

Choosing the best fit for your eCommerce images, we have brought you a few photo editing tips to pick the premium.

For accurate balance in a color cast, the first thing you do is put the camera on an Auto-mode. However, by doing so, you can only hope for it to balance the whites in your pictures and not entirely depend on it.

The different process you step on to for your daylight white balance is to set the camera presets. This article mentioned a few camera preset options for you to pick for your eCommerce images. However, these presets aren’t 100% reliable but can be used to enhance the white balances.

Another option to keep the right white balance is to shoot in the custom white balance mode. Photographers can also try to use a light temperature meter. These are the most appropriate solutions for your white balance issues.

The last one in the process is to shoot or edit in a raw format. The raw file enables you to set the white balance while editing it. Usually, a raw file is a compressed file that works only after the pictures are being shot.

Best white balance setting

The next time you shoot your products, we hope you consider the above mentioned white balancing metrics to enhance the image quality and set the perfect balance using the color cast. However, shooting doesn’t end the image-enhancing process here. It starts from here because the camera fails to recognize the hues and change the colors of the image. Therefore, make sure you give it to the hands of experts who will do it for you using professional tips and tricks.

For the best results, choose IIPVAPI and stop disappointing yourself with a low-quality image for your eCommerce website or page. Our designers and skilled artists are committed to delivering the quality and color balance in your pictures.