The term ‘editing’ covers a wide variety of actions. It includes background removal, clipping paths, product alignment within the canvas, margin setting, cropping and compressing images, selecting aspect ratios, and file type conversion. Advanced editing would include photo retouching services in which the product in question is being manipulated/altered within the image. For example, e-commerce businesses benefit from wrinkle and crease reduction in the case of garments, model skin retouching, product clean-up, and shadow adjustment.
Traditionally brands are used to in-house photo-editing or through the photo studios they hire. It is interesting to note that most studios today handle only the photography aspect of the process. For retouching or editing, these studios outsource photo editing; and not without a cause.
Outsourcing works. When you choose to outsource photo editing, you receive a faster turnaround, lower prices, no overhead, and service at scale. When done well, bolstered with a detailed review and selection process, the choice to outsource photo editing not only saves money, it also improves quality and helps brands get the images of their products online faster and at scale.
But there are a few cons to outsourcing photo editing. If not done with the right partner, brands can have major pitfalls like a lack of control, difficult communication, and incomplete orders.
Here are 7 things to remember while outsourcing your photo editing requirements-
1. Expect high-quality results
One of the biggest hurdles brands face in outsourcing their images is letting go. It is extremely important to have standards and they should be communicated to the outsourced photo editing partner. However, a brand must choose a partner who can not only function at scale but also match the required quality standards. A brand might feel emotionally attached to the photographs but it must place trust in its outsourcing partner’s finesse and not try to micromanage.
2. Delegate functions
Brands must remember to use outsourced photo editing as a tool to take the pressure of their internal team’s shoulders and delegate tasks that are not at the core of their business operations. Not having the stress of hundreds of edited images for every product is a significant weight off.
3. Use outsourcing for a faster turnaround
One of the most significant advantages of choosing to outsource photo editing is the rapid turnaround that a good editing partner will offer. Being able to offer clients a faster turnaround is a double whammy. If you are a brand, you have your products up and ready to sell on the web in barely a few hours and if you are a studio, directly dealing with end-users, a rapid turnaround will lead to greater customer satisfaction.
4. Communicate your aesthetic and style guide
It is imperative to be crystal clear in your communication with your outsourced photo editing partner. Providing examples of your style and approach to colour treatment is a good idea. Most professional photo editing service providers accept pre-sets. Use this opportunity to create pre-sets of your favourite looks, compile a style guide, and send them over to your photo editing partner to serve as the base for the rest of the images.
5. Incorporate retouching
Photo retouching services are a must-have if you are a brand involved in e-commerce. From food items to clothes, jewellery to watches, photo retouching is crucial for your brand to put its best foot forward. Though photo re-touching is not a basic editing service it makes sense to have it as an add-on when you are outsourcing photo editing, thus allowing your brand to take advantage of the service at a minimal cost.
6. Hire an expert
Outsourced photo editing services are a dime a dozen in today’s market. Make sure that you have chosen to outsource photo editing to an expert partner. Before hiring an editing partner, make sure of their credentials, check out ratings, and go through a few testimonials to make sure that your partner is a trustworthy company.
7. Weigh your commitments
Photo retouching and image editing is a time-consuming process. For every hour a brand spends shooting, it takes several hours of post-processing to get the right images. Weigh your commitments in terms of time involved as your brand will benefit from the freed-up editing hours that shall be dealt with by your outsourced photo editing partner going forward.
Now that you know the 7 things to remember while outsourcing photo editing, rest assured that your photo editing project will be a resounding success. But as mentioned earlier, choosing the right partner to outsource photo editing is crucial.
IIPVAPI, the best place to outsource photo editing, offers highly customized photo retouching services along with lightning-fast delivery. It doesn’t matter how many editors you have recruited; our photo editing services will still be much faster and far more cost-effective. Our entire team has been trained to follow style guides and even create them if you so choose, thus making your retouched and edited images represent your brand in the best way possible.
With our experience and expertise, IIPVAPI offers premium quality photo editing services that allow you to have your images processed precisely the way you want them to be. If you too are looking for avant-garde photo processing services, delivered at speed and scale, do touch base with us.