Practical tips if you wish to start a real-estate photography business
The times were tough in 2020. And in such situations starting a new business can be overwhelming. However, experts says that there will be a boom in the real estate business in 2021. Eventually, real estate photography will see a significant spike and have immense opportunities in the coming year.
This business consists of a person or a team who is/are employed to take quality pictures of real-estate for sale. The goal is to draw prospective purchasers who view the property online. Because of the real estate industry’s dynamic nature, the market for real estate photography is growing perpetually.
Proper lighting and perspective make a property stand out from the competition – prompting prospective buyers to spend time looking at the property photos and make the purchase decision.
So let’s know what the requirements are – to start a real estate photography business in 2021.
Getting the right real-estate photography equipment
Real estate photography is not too distinct from other types of photography. So, it would help if you had at least a clear understanding of photography techniques to move into this genre. You’ll need proper photographic equipment as well.
To get started, here are few essential things:
- A DSLR camera (obvious thing)
- A stable stand or tripod and flash
- Internet with Good bandwidth
- Photo editing photo skill or photo retouching services team
- A wide-angle lens
According to a data – real-estate with high-quality photography sells 32 percent faster?
Read More : 10 Real Estate Photography Tips and Mistakes
Virtual staging is an advanced and sleek technology used as part of strategies for home staging. For the traditional staging of vacant houses, it is known to be cost-effective and the best option.
In the marketing strategy of realtors, we know that convincing visuals matter and play a critical role. Although the property’s normal photography assists, virtual staging creates more beautiful, enhanced, and realistic photographs that catch a prospective buyer’s attention.
Furniture Photo Retouching
An empty space looks lifeless and hollow. But a room with furniture makes interior space elegant and alive. Furniture attachment enables more consumers to be drawn & persuaded by real estate images. If the sample photo contains it, clients can idealize their furniture environment.
To create a perfectly staged image, learn how to add furniture to your pictures digitally or you can hire a professional furniture photo retouching team. They’ll add items of furniture in an empty room with matching floor and colors. Share your choices with the furniture photo retouching team and wait for stunning, high-resolution photos to be sent back to you.
The skill of furniture photo editing is just like a “cherry on the top” for real estate photographers. Though many photographers lack that – thus it is recommended to consult an experienced eCommerce or furniture Photo retouching company to help you out.
Outsourcing the photo editing tasks will also save your time and help you focus on the core photography business.
As per study by Redfin (a well-known real estate brokerage firm) – houses in the $200,000 to $1 million range, and those that include high-quality photography in their online listings sell for $3,000-$11,000 more.
Hunting your Real Estate Photography Clients
By designing and selling your real estate photography business cards and searching real estate photographer jobs on professional work sites or on particular sites for freelancers and real estate fairs are the most beneficial ways to get the clients.
Here are the list of such sites where you can find your real estate, photography clients:
Leverage potential of Social Media
Nowadays, your potential clients are definitely on social media. So why not promote your photographs samples to them on those social platforms? Choose photographs that reflect the home style in the future that you WANT to photograph. Based on the type of images you share will draw customers. It’s best to select work that reflects the kind of subject/home that you want to take images of on a regular basis.
Ask your customers to give you feedback after you’ve set up the business page on social media. On your website, too you can screen them. Or write on your social media account about them.
No better type of advertising is available than word-of-mouth. We prefer to believe other people’s opinions – who’ve hands-on experience for that organization or service.
By showcasing the right real estate photos on right social platforms – your real estate photography business will see a tremendous spike.
As we make our way to 2021, real estate photographers need to do more than just take beautiful pictures. A clear plan with the right tools are essential for success as a real estate photographer. There are a range of other skills that make you attractive to realtors and help you develop a scalable, important, and most of all, profitable company.
You’re going to need to do a lot of real estate photo editing, retouching, and post-processing if you want to reach the standard for today’s real estate clients. Not to mention, as your business grows, you’ll find that shooting 2 to 3 homes in one day can make for a long night of photo editing.
The good news is that it’s easy to learn photo editing skills and easier to hire a real estate photo editing company.
Get in touch with the talented team of IIPVAPI for all your photo editing needs. IIPVAPI has a decade of experience in real estate photography and provides various photo editing services for different domains.