Shopify vs. WooCommerce Choosing the best for small businesses

Shopify vs. WooCommerce: Choosing the best for small businesses

You’ve made up your mind to take the small retail business of fashion apparel online. Now, what next?

The eCommerce industry is so vast that any business owner gets confused about choosing the best eCommerce platform. And for any online business selecting the right eCommerce platform is crucial – as it decides the making or breaking of eCommerce business.

However, with hundreds of eCommerce platforms available in the market – whenever we talk about the easy integration with an existing business, popular, and secured – Shopify and WooCommerce always steal the show.

But in the end, business owners have to select only ONE eCommerce platform. Hence in this article, we’re going compare Shopify vs WooCommerce and understand which one is better for your fashion apparel or retail business.



Shopify comes very handy for business owners from non-technical backgrounds and have little or no knowledge about coding or developing an eCommerce website.

Using Shopify, anyone can develop or create an eCommerce store irrespective of them being tech-savvy.

Shopify is a robust, reliable, and easy to use eCommerce website builder – providing beautiful templates and brilliant customer service. Shopify controls over 800,000 online stores as of writing this post.

There’s a massive group of users and experts from Shopify out there ready to help with any queries. You can sell all kinds of products with Shopify, including physical objects, digital downloads, drop shipped goods, or even services.



WooCommerce is a WordPress plugin that adds to any WordPress site with various e-commerce functionality, including features such as a shopping cart, product pages, inventory management, product photo editing, etc.

It is an open-source platform, and thus free to use, making it suitable for cost-conscious users, but one needs to pay for things such as hosting and security.

However, while comparing Shopify vs WooCommerce – WooCommerce requires a bit of technical knowledge to integrate it with your online store. So it might become a daunting task for small business owners who don’t have tech skills.

Now let’s see the real comparison of Shopify vs WooCommerce and understand which one’s the best eCommerce platform for small businesses.

Shopify vs WooCommerce: Ease of use

  • Shopify: Shopify is an eCommerce platform that is hosted, which means a lot of the technological side of running an online store is taken care of. Shopify has got your back when it comes to the domain name and hosting (where your site resides online) to any encryption (SSL) certificates. On top of that, you don’t have to install, manage, or upgrade any apps with Shopify. Neither need to worry about protection nor backups.
  • WooCommerce: For WooCommerce, you need to spend your time understanding and sourcing your web hosting and security – although it’s not that difficult. WooCommerce’s greatest drawback to versatility is that it comes with a steep learning curve. You will have to sign up for a merchant account like Stripe / PayPal or a similar service.

Shopify vs WooCommerce: Themes and Design

  • Shopify: Shopify’s platform is specially built for eCommerce sellers; hence the aesthetics and feels are designed in such a way that any business owner can sell his/her product without any hassle. For users to choose from, Shopify offers over 70 free and paid themes. However, if you consider variants, the actual number is 100+.
  • WooCommerce: WooCommerce is designed to collaborate with most business themes, provided they follow the common recommendations and best practices. This means that you can pick any WordPress theme you want in most cases, and still work with WooCommerce.
  • But you can also come across themes that were designed from the get-go with WooCommerce in mind and are optimized to make all your product/service listings look fantastic. If you are especially interested in designing part of the eCommerce store itself, you must look for themes specifically designed for WooCommerce.

Shopify vs WooCommerce: Payment options

Shopify: Shopify payments are best for credit card processing, but if you use an external payment processor, you will face additional fees from Shopify. Although, at this stage, the service is available only in the US, UK, Canada, Australia, and a few other countries.

Shopify vs WooCommerce Payment options

This means you’ll have to depend on what they call a “payment gateway” or a third-party provider – if your business is located elsewhere. Although Shopify is generous enough to offer a wide array of third-party payment providers.

However, there are many differences between Shopify vs WooCommerce payment processing schemes; there are also a few notable similarities.

WooCommerce: By default, WooCommerce also gets you started on card processing; however, it outshines Shopify by offering two separate options, PayPal and Stripe.

Shopify vs WooCommerce Payment options_2

Now, from that alone, it’s obvious that you’re not going to get a payment gateway unique to WooCommerce. PayPal and Stripe come as add-ons that you can choose to incorporate directly into your eCommerce store.

Read More : Tips to Increase Ecommerce Conversion Rate

Shopify vs WooCommerce: Product Visuals

Shopify: You get the option to add a description and upload the pictures of products in every theme you select. Customers can also look into variants such as color, size, and zoom in the product photos. For beautiful and attractive product photo editing, you can even consult the eCommerce photo editing experts.

WooCommerce: WooCommerce can run basically “inside” your WordPress theme. Some photos or galleries may not automatically play super good, which can be a bummer. But for the WooCommerce platform too, there are eCommerce photo editing professionals who can smartly edit the product images, which overshadows the glitches and make the product sellable.

Shopify vs WooCommerce: Security aspects

Shopify vs WooCommerce Security aspects

Shopify: Being PCI compliant, Shopify shields all safety measures for you. Therefore, you don’t have to worry about having an SSL or making sure you are hacking your web. Shopify’s built-in SSL means customers will see a little padlock graphic next to your URL anytime someone visits your website. The advantages of obtaining this certificate are substantial because your visitor feels that they’re viewing an authentic and safe website.

WooCommerce: On the other hand, WooCommerce doesn’t have SSL on its own. You’ll need to find your own security, like an SSL certificate, as part of the WordPress solution, open-source in nature. The good news is, via your hosting provider, you will usually get a certificate. This credential is also provided for free by some hosting companies.


Shopify is extremely popular, and for its exceptional balance of user-friendliness, versatility, and feasibility – online merchants love it. Still, let’s be frank, Shopify is not for all.

Because of the boundless flexibility provided by its open-source architecture, big businesses, for example, will be better off with WooCommerce.

Always remember both Shopify and WooComemrce are the best eCommerce platform and have their pros and cons. So if you’re a small business and have no idea about starting an eCommerce store, Shopify would be a better option.

Lastly, whichever eCommerce platform you select – uploading top-quality product images on either platform is mandatory for better sales. So professional photo editing team of IIPVAPI –who’ve 10+ years of experience in eCommerce photo editing – must be your choice.

IIPVAPI has proven results in boosting online sales with their high-class photo editing techniques. Get in touch with IIPVAPI and be ready to see your online sales graph spiking upwards.