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E-commerce Growth: 7 Best Practices to Optimize your Product Photos for Business Success

In this age of massive competition in E-commerce websites for Online Promotions, you may spend enormous money on SEO, PPC, AdWords, etc. But, how valuable is it?

It’s a universal fact that the best quality picture expresses everything required and has immense power to connect people with alike interest. The latest testimony of this fact is the classic business model of E-commerce Industry in the age of today’s internet world. E-commerce plays an instrumental role to change the panache of people and bring every player (Clients and Customers) on an enormous common platform. The finest quality product photo will flawlessly project your message and convey critical features in the best possible manner. It provides an occasion to link customer and client to be on the same the page.

Why Professional Photo Editing is a Must for E-commerce Industry:

  • In this digital era, it’s a real challenge for companies to launch a product online, promote it and ultimately sell it in the virtual world. Hence, photo editing is the best tool to beautify your product in a way that every prospect who walks through your site has a strong feeling to seal the deal.
  • Minimising the gap between physical and virtual product with user-friendly and interactive product photo is one of the keys to success in E-commerce business.
  • Poorly presented product photos results in a low conversion ratio and reduces the chances of having the prospects to even look for other best possible options available on the same site.

7 Best Practices for Optimizing Product Photos:

1) Size:

Typically, size for an image is 2000 pixels. Furthermore, the image should have zoom functionality without deteriorating the quality of image and expressing the exact details on it. Finally, it shouldn’t be too large that it slows down the website.

Size

2) Background:

A clean and white background is essential while posting an image on the website. Superficially simple but effective process called ‘Cut out’ is a requisite for posting the photo into a targeted background. It provides organised information about the product and maintain consistency on your website.

Background

3) Shadow Effect/Reflection:

A product with subtle/refined shadow can add a relative depth to the image and provides a realistic feel to the product. To point out a few techniques of creating shadows, some of them are Drop Shadow, Cast Shadow and Natural Shadow

Reflection

4) Colour Correction:

The product photo should showcase correct colours of the product. While a normal photograph couldn’t possibly showcase the original colours due to the lighting conditions and exposure, the newly introduced colour model ‘SRGB’ is used to choose specific colour with a precise shadow to express an exact effect of particular colour on screen. Colour correction can be achieved by adding relative colour, brightness and contrast. A little sharpening provides an edge to the photograph.

Color-Correction

5) Perspective Corrections/Straightening:

A product image should be best fit into the template of the online portal. Even slight inclination in the image can create a poor impression of having inconsistent and unprofessional approach. A perspective correction helps straighten the image. Similarly, showing a product from different angles is beneficial.

Straightening

6) Loading Time of Website:

Apparently, customers would prefer to skip the website if it takes a considerable time to load. Avoid larger images to speed up your website loading time. Ultimately, quick loading can lead to quick sales. The image should be of a specific file size and in a compatible format for rapid page loading and quick product display.

7) Specific File Formats:

JPEG is the most common type of format as ‘lossless compression’ need less space on websites and can be compressed which results in quality images with small file sizes. Likewise, Portable Network Graphics (PNG) file uses lossless compression and can support a wider spectrum of colours.

E-commerce is a massive visual medium for online shoppers to rely upon for evaluating products and quality images are truly functional for customers to make the final decision quickly. Therefore, meticulous photo editing is well worth to showcase the essence of your unique product with an equally appealing photo.