The days when you hired a professional photographer to click product photos for the eCommerce business are long gone. Now almost every individual carries a camera in their pocket.
Yes, the smartphone!
With the advancement in technology, smartphones camera have been dramatically enhanced to click high-quality images. Some eCommerce business owners have knowledge of clicking some great shots with their smartphone. However, even if you lack that type of skill, don’t worry – this article will help you click better product photos with your smartphone itself.
Selecting your phone camera
Whenever we talk about the best smartphone or mobile cameras, iPhone always wins the race. Although as time is progressing, many Android smartphones are matching up the iPhone camera quality.
These days, most smartphone cameras create great DSLR choices for product photography. The higher the megapixel, the better the images of your product will appear.
Any smartphone with a good camera can be used – though get your hands on a newer model with a 12-megapixel camera or more, such as:
- OnePlus 6 or newer
- Google Pixel 3 or newer
- iPhone 8 or newer
- Samsung S20
- Huawei Mate 40 Pro
Click from multiple angles
Every consumer, before buying any product/ item does a bit of research to ensure that the product is right for him/her. Thus, in eCommerce, online buyers want to look at the product’s multiple angles or sides to get better clarity about the item.
Before they make a commitment of clicking the buy button – clients may want to see as much as they can. Shoot all possible sides and angles and zoom in on detailed areas and points of your product. Therefore you need to click product photos from multiple angles with your smartphone. Use: zippers, buttons, levers, belts, etc., for support or balance.
It is also important to provide close-up shots of your items. Close-ups allow you to capture features that display your product’s consistency, like print specifics, fabric, texture, or use of the product, and highlight unique elements of your product that online shoppers would like to examine in a retail store.
Add-on Lenses and Camera apps
The trend of multiple camera lenses (i.e., dual/triple cameras) is nothing new. Clicking photographs on mobile has come a long way, and options for add-on lenses are readily available. Commonly there are 3-types of mobile camera lenses:
It would be helpful to have a wide-angle lens, particularly for larger objects that may be difficult to fit in the picture.
A macro lens may help demonstrate a product’s intricate detail or texture. Only be careful that the lens you pick doesn’t distort the product’s appearance. For example, if you use a wide-angle lens for a jewelry item, then the extra frame captured will be useless. Your buyers only want to see the product details, so focusing on the product primarily is recommended.
On your smartdevice go to the Google play or App Store and download a photo editing app to edit product images. Some smartphone photographers prefer mobile applications like Lightroom or Snapseed, while others prefer their desktops with picture editing tools such as Photoshop, Adobe Illustrator, etc.
In addition to the traditional image format JPEG, several camera apps offer an option to shoot in RAW format. Businesses may even hire a professional product photo editing service provider – if they don’t want to spend time on eCommerce photo editing.
Position your product as per room lighting
It’s the easiest to work with if natural light is available and it’s open. The best is bright, indirect sunshine. You can even use a bounce card to reflect the natural light around your product, fill in shadows, and create lighting on all sides.
You can use artificial light if you’re shooting at night or in a space where natural light is less.
When using artificial light, it can be difficult to get the results you want, so if you know that you’ll follow this route, it’s probably a good idea to invest in some lighting tools, such as a light tent or softbox kit.
Use a tripod for steadiness
No one likes blur images. Not you, not me, nor your buyers. It is an important move to stabilize your camera to ensure that your product’s photos come out sharp and consistent.
A tripod is well worth the investment, and there are several budget-friendly alternatives available. Mini tripods can range from cheap to costly, but the good news is that they are a good investment with a high payoff, no matter your budget. A mini tripod can minimize camera shake and allow your product line to standardize picture angles and design.
However, you would require a full-size tripod if your online product includes large objects (i.e., furniture). For such items, make sure that the tripod you purchase comes with a mobile clip attachment or is compatible with it.
It’s time to edit once you have recorded all the pictures you want. You can use the mobile app for e-commerce photo editing as described above or if you don’t want to waste your own treasurable business time editing pictures when you can get them professionally edited by IIPVAPI.
Post-production and its photo retouching services are a perfect opportunity to take advantage of our interconnected, technology-driven world.
So what are you waiting for? Grab your mobilephone, open its camera app, and start clicking – as your competitors might already have clicked fantastic product photos.
And once you’re done with clicking the product photos, our work starts! Send your clicked product photos to IIPVAPI, and we’ll edit them in a way – that will urge online store visitors to make the purchase.