If someone asks me what will be your preferred mode for shopping. My answer will be online shopping. What will be yours? I am sure more than 80% of people agree with me. Just imagine an industry that has such a huge marketplace, how tough competition will there be? To sustain in the competition, online vendors have to focus on different aspects that affect their business enhancement.
Most of the online shoppers admit that product photos play a key role in their buying decisions. Wake up! if you are one of the online vendors and still runs your e-commerce store with old and dull products. Don’t lose your customers and money.
Get high-quality, stunning and polished product photos and boost your conversion this holiday season. Read our recent article on how we @IIP – Photo Editing Professionals can help you increase your conversation rate with likable images on your store.
Now is the time! Stand out from your stereo type industry crowd with stunning and highly professional product pictures of different accessories, footwear, apparels and so on. I am sure this tactics will help you make the most of increased holiday traffic.
List of essential aspects need to focus when you are planning to revamp impression of your ecommerce store with fabulous product photos.
Larger Image for Better View
Offer a closer look of product to your customers by showing it from different angles. Apply Zoom-in and Zoom-out effects at ecommerce store.
The 360º spin effect gives a more realistic view of a product. Moreover, spin images improve your conversion rate by 27%.
High resolution photos help in getting 5% more business. It provides more sharpen, neat and clean preview that appeals senses of customers and help them in picking up the suitable product. It is suggested to go for 1600 pixel on the longest side to give exclusive look to your ecommerce store.
Make your ecommerce store more professional in look and feel with proper alignment of product photographs. Consider place (top, center, bottom, right, left), size, resolution, file format, etc. of photos while setting the alignment. All the aspects must be same throughout all product images to deliver memorable shopping experience to buyers.
Keep consistency in photo quality throughout all pages of different product categories. Such consistent presentation increases reliability of your company.
Set appropriate backgrounds for all product photos. Generally, it is preferable to keep the background white only rather than keeping any color. It gives clear idea about the product shape, color and many other aspects.
Color enhancement makes the images more polished, attractive and effective. It gives an original look to your products so that customers can have realistic view. Improve presentation of your eStore and customer base using color correction on your product pictures.
eStore, designed and developed on the basis of above key criteria, can be an unbeatable strategy for your ecommerce business. Make your customers feel the sense of security and reliability by providing them preview of exact product photo.
Now that you know how important is to have attractive product images to speed up the conversation rate, you might not want to wait a sec and contact our photo editing professionals
Have a Holly Jolly Holidays with our recipe for great images on eCommerce store.
Statistics source: eBay